Loew's Plaza Theatre

627 Madison Avenue
New York, N.Y. 10022


Loew's Plaza Theatre was originally known as the New German Theatre, a 991-seat venue built by a German cultural society for stage plays and musical concerts. Located on the east side of Madison Avenue, between 58th and 59th streets, the New German opened in 1908. Its Beaux Arts auditorium had boxed seats at the rear instead of their customary position flanking the stage. The New German Theatre was not successful, so it was soon leased to the Shuberts, who turned it into a playhouse renamed the 59th Street Plaza Theatre. The Shuberts' venture was also unsuccessful. In November 1909, Marcus Loew took over the lease, and began showing movies only under the name of Loew's Plaza Theatre.

After Loew's acquired the larger and more elegant Lexington Opera House, it sold the Plaza’s lease to Leo Brecher. The Plaza operated as a subsequent-run movie house until it was demolished in 1929 to make way for an office building. Brecher then took the name Plaza for a new and much smaller theatre that he built a block away at 42 East 58th Street.
           
  Wurlitzer Unit Orchestra "Style 135" (courtesy Jeff Weiler)
Wurlitzer Style 135
Wurlitzer Organ Company
North Tonawanda, N.Y. – Opus 287 (1920)
Electro-pneumatic action
Style 135B (included Duplex 88-note Automatic Player)
2 manuals, 4 ranks, 4 tuned percussions, 17 traps, piano console





This organ has a Wurlitzer factory date of February 25, 1920.
           
Pedal – 32 notes
16
  Bourdon     Pedal 2nd Touch
16
  Flute     Bass Drum
8
  Cello     Kettle Drum
          Cymbal

   

   
Accompaniment (Manual I) – 61 notes
8
  Trumpet     Piano (with mandolin attachment)
8
  Salicional     Snare Drum
8
  Flute     Tambourine
4
  Salicet     Castanets
4
  Flute     Chinese Block
           
Solo (Manual II) – 61 notes
16
  Bourdon
4
  Salicet
8
  Trumpet
4
  Flute
8
  Salicional     Cathedral Chimes
8
  Flute     Xylophone
8
  Vox Humana     Glockenspiel

   

   
General
    One Balanced Expression Pedal  
    One General Tremulant  
    One Vox Humana Tremulant  
           
Effects (operated by pistons)
   
Horse Hoofs Siren Fire Gong
Bird Triangle Steamboat Whistle
Auto Horn Surf Effect Tom-Tom
Fire Gong (reiterating) Train  
     
Door Bell (push button)  
           
Stop Analysis
8
  Trumpet
61 pipes
 
8
  Salicional
73 pipes
 
16
  Flute
85 pipes
 
8
  Vox Humana
61 pipes
 
    Piano
88 notes
 
    Cathedral Chimes
18 notes
 
    Xylophone
30 notes
 
    Glockenspiel
30 notes
 
           
Sources:
     Cinema Treasures website: http://cinematreasures.org/theaters/6732
     Junchen, David L., comp. and ed. by Jeff Weiler. The WurliTzer Pipe Organ – An Illustrated History. Chicago: The American Theatre Organ Society, 2005.
     Kaufmann, Preston J. Encyclopedia of the American Theatre Organ, Vol. 3. Pasadena: Showcase Publications, 1995.

Illustration:
     Kaufmann, Preston J. Encyclopedia of the American Theatre Organ, Vol. 3. Wurlitzer Style 135 console.